paving new paths of possibility for women of color founders

a new way to do life & business

It’s official… the girlboss era is over.

Ambition + Mischief is a space for women who are ready to redefine success — on their own terms.

Where your well-being is at the center of your life & business.

Where your work is life-giving, not depleting.

And where you’re led by God, supported by community, and deeply connected to who you truly are. (where your business is an expression of who you truly are).

hey, I’m Sam Cartagena

founder of Ambition + Mischief certified mindset + visibility coach

After being laid off from my corporate job in 2016, I did what I knew best…

I started building my business using the same tools that helped me climb the corporate ladder: achievement, perfectionism, performance.

I girlbossed a little too close to the sun, and it left me burnt out.

So rather than doing business as usual, I decided to do things differently.

Everything changed when I stopped following the rules of what success was “supposed” to look like—and started defining it for myself.

The Ambition + Mischief Way

Feminine Leadership

The old path to success asked us to push, prove, and perform—no matter the cost.

At Ambition + Mischief, we believe the key to growth isn’t just about doing, it’s about being.

Because when you lead with your feminine essence, ease follows.

Authentic Visibility

No more chasing the algorithm.

At Ambition + Mischief, we merge mindset work with magnetic marketing to create visibility that starts from within—and reaches far beyond social media.

Get ready to secure opportunities like podcasts, press, and strategic partnerships—and feel confident being seen.

Collaboration & Community

Entrepreneurship wasn’t meant to be done alone.

At Ambition + Mischief, we believe in collaboration over competition.

This is a space where women see your brilliance, speak your name in rooms that matter, and even connect you with your next client, collaborator, or opportunity.

the success cycle

a free mini course for women ready to redefine success and productivity on their own terms.