Ambition + Mischief Presents

Feminine Leadership

Stop grinding.
Start leading.

A 4-week live group coaching program for women entrepreneurs ready to stop grinding like a girlboss & start leading like the well-nourished woman God designed them to be.

Starting June 26  |  4 Weeks  |  Small Group Coaching

the girlboss era is over.

I’m Sam Cartagena,

and I was a girlboss too.

I was the first in my family to graduate from college and enter the corporate world. I did everything I was “supposed” to do — worked 12-hour days, skipped lunch, stayed late, said yes to everything.

I believed that if I worked hard enough, hustled enough, and was disciplined enough, I could not only have success, but also feel successful.

But no matter how successful I was on paper, I still felt like something was missing.

then, I got laid off.

When I got laid off from my corporate job in 2016, part of me was shocked.

But a part of me was relieved because I saw it as an opportunity to be my own boss, start my own business, and actually feel a sense of freedom instead of being chained to a desk for 12 hours a day.

Except that didn’t happen.

I thought the same hustle mindset that allowed me to thrive in corporate would also allow me to thrive in business. 

I applied the same Iughhustle mindset that allowed me to thrive in corporate. that helped me I had used to succeed in coproate to my businesshustle mentality into my business.

I was working even longer than I had in corporate.

I was always thinking about what I should be posting on social media instead of enjoying my free time (in fact, it felt like I had no free time).

And it always felt like I was chasing the next client because my paycheck was no longer guaranteed.

It was during this season that I finally saw the formula I had been living by my entire life…

the old formula to success

doing - being = success

The old formula to success (doing - being = success) says that the more you do, and the more you sacrifice yourself in the process, the more success you will have.

Arrive depleted. Move the goal post. Repeat.

And here’s the thing: This formula sometimes does produce results. You can hit the goal. Get the title. Build the revenue.

But when you get to “success,” you arrive feeling lost, depleted, and empty — and then you move the goal post, convinced the next milestone will fill what this one didn't.

entrepreneurship doesn’t create freedom when you’re operating inside the same formula that feels like prison.

The girlboss era promised us freedom. But what it actually gave us was the same exhausting formula — dressed up in a power blazer and a motivational quote. And that’s because girlboss culture is just hustle culture with red lipstick on.

it’s time for a new way

the girlboss era is over.

it’s time for Feminine leadership.

It’s not just another strategy. It's a new state of being.

Feminine Leadership is what happens when you stop trying to prove your worth, and start showing up in the identity and authority God has already given you.

The old formula

doing - being = “success"

▫️ Forcing yourself into rigid routines and productivity systems, believing that if you could just be more disciplined, everything would finally click.

▫️ Trying to be everywhere at once—Instagram, TikTok, YouTube, podcasts, networking events, email marketing—because you're afraid that slowing down means falling behind.

▫️ Chasing the next client, revenue goal, launch, or milestone, expecting it to finally bring the peace, freedom, or fulfillment you've been looking for.

feminine leadership

being + doing = expansion

✨ Working in alignment with your body's natural 4 phases so you know when to create, launch, amplify, and rest — instead of expecting yourself to operate at the same pace every day of the month.

✨ Building a visibility and growth strategy around your God-given strengths, gifts, and calling instead of trying to be on every platform, follow every trend, and keep up with the algorithm.

✨ Stewarding the vision God has entrusted you with — making decisions through prayer, discernment, and alignment instead of pressure, urgency, and fear.

40% business growth in 1 year

the results of feminine leadership

I grew my business by over 40% in a single year by stepping out of girlbossing and stepping into feminine leadership.

Not because I worked harder, or posted more, or found some secret strategy.

I simply stopped trying to become who the world expected me to be and started building like the well-nourished woman that God created me to be.

what you’ll learn

Four Weeks.

One Goal.

A Whole New Way Of Leading.

You won’t just learn what feminine leadership is, you’ll practice it in real time.

We’ll start by setting a real business goal, and then spend 4 weeks working toward bringing that goal to completion — in alignment with the 4 phases of your cycle, your nervous system, and what God is calling you toward.

Along with weekly trainings and group coaching calls, you will also have access to a private community & chat 💬 for daily inspiration and support.

Week 1: Redefining Success

Most women don't need another strategy. They need to stop operating from a definition of success that keeps them exhausted.

This week, we'll uncover the beliefs driving your relationship with achievement, productivity, and self-worth—and replace them with a leadership model rooted in stewardship instead of striving.

You'll walk away with:
✨ A clear understanding of what's actually driving your business decisions so that XYZ
✨ A new framework for evaluating opportunities, goals, and priorities ( marketing platforms to focus on and when so that XYZ)
✨ Greater clarity on what God is calling you to build (and what He isn't)

The Bottom Line:
Stop saying yes to everything and start focusing on the opportunities that actually move your business forward.

Week 2: Structure & Flow

Most business advice assumes you'll have the same energy every day, and that you should be doing more each day.

This week, you'll learn how to work with your body's natural 4 phases so you can align the right tasks with the right energy.

You'll walk away with:
✨ A cycle-based planning system
✨ A personalized workflow for creation, visibility, sales, and rest
✨ A monthly planning process you can use long after the program ends

The Bottom Line:
Know exactly when to create content, pitch yourself, sell, launch, plan, and rest.

Week 3: feeling safe to lead

If you find yourself hiding behind busy work, overthinking decisions, or waiting until you feel "ready," this week will shift everything.

Most women think they need more information to feel in control. What they actually need is to create safety internally. We'll work directly with your nervous system so you can stop letting perfectionism delay what you're called to do.

You'll walk away with:
✨ Why perfectionism and procrastination keep showing up — and what's really underneath them

✨ Simple nervous system regulation practices you can use day-to-day

✨ How to create internal safety so you can lead from confidence, not control

The Bottom Line:
Show up more consistently, make decisions faster, and stop letting perfectionism delay the things you know you're called to do.

Week 4: momentum

TBD this will be about being done with busy work, having a system that creates momentum.

You'll learn how to plan and focus on the things that actually create momentum in your business.

You'll walk away with:
✨ TBD

✨ TBD

The Bottom Line:
TBD

this is for you if…

🤎 You've been in business a few years and the growth doesn't match the effort you're putting in.

🤎 You're tired of doing busy work that feels like movement but isn't creating real momentum.

🤎 You want to lead from a nourished place — spiritually, physically, energetically — not from depletion.

🤎 You're open to God's guidance in your business and ready to build in alignment with your calling — not the world's expectations.

What’s Included

picture this

picture this ✨

✨ When you think about your business, you feel confident instead of overwhelmed.

✨ You make decisions about your business — what you’re selling, when to launch, and how to market — confidence instead of constantly second-guessing yourself.

✨ You work in alignment with your body’s natural rhythm instead of against it.

✨ You create structure that supports your life instead of controlling it.

✨ You experience a deeper partnership with God in your life and business.

✨ You lead yhyoufrom peace instead of pressure.

✨ You build success without abandoning yourself in the process.

✨ You sit down in the morning and know exactly what to work on and how to show up.

feminine leadership isn't about doing more.

It's about leading differently by stewarding your life and business as the woman you were designed to be.

Early bird — ends June 17

$597

Or two payments of $350

full price after June 17

$797

Or two payments of $450

Feminine leadership is what it looks like when you stop chasing the world's definition of success and start building in alignment with who God created you to be.

Nourished. Whole. Doing your life's work from a full cup, not a depleted one.

FAQ

  • We begin the last week of June and will meet weekly for 4 weeks.

    Call days and times to be determined based on the group.

  • Anyone is welcome to join this program, regardless of your faith.

    The Feminine Leadership Training is rooted in the belief that God desires to partner with us in every area of our lives—including our leadership, work, and business.

    As a Christian, I am referring to Jesus when I talk about God. As long as you’re okay with that, I would love to have you in the program 🤎

  • No.

    While many participants are entrepreneurs, the principles inside this program apply to leadership in every area of life.

    Whether you're building a business, navigating a career transition, leading a team, or simply feeling called into a new season, you'll walk away with tools to lead from stewardship instead of striving.

  • Many women join because they feel stretched thin.

    This program isn't about adding more to your plate. It's about helping you create a more sustainable way of living and leading so you can stop carrying everything alone.

  • That’s the goal, but perhaps not in the way most business programs teach.

    Rather than focusing on tactics alone, we'll focus on the foundation underneath your business: your leadership, identity, decision-making, and relationship with God.

    When that foundation strengthens, making more money is a natural side effect.