Ambition + Mischief
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Ambition + Mischief
the purpose-driven community for badass women

The PR Workbook for purpose-driven entrepreneurs






Hey, I’m Sam

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I wrote good influence for you.

I’m Sam Cartagena, founder of Ambition + Mischief and author of Good Influence. I’ve been working in PR for 7 years, and I’ve learned a few things along the way. One of the things I’ve learned is that many small businesses can’t afford to hire their own publicist.

That’s why I created Good Influence — so you can be your own publicist.

Most people on TV, in magazines and in our favorite blogs are usually the ones that can afford hundreds or thousands of dollars to have a publicist on their team. They have the time, money and resources to invest in having their stories told well. But just because you don’t have a full-time publicist doesn’t mean your story isn't worth being shared.

People want to hear your story.

Good Influence does just that — walks you through the steps to share your story with the media. The workbook includes 80 pages of tips, resources and pitch templates. It’s a step-by-step guide on how to find publications that align with your brand, who you should be reaching out to, and what you should say.

If you have a story to tell, this workbook will show you how to amplify that story so you can make a bigger impact.




What’s inside


The art of pitching media

Get an inside look to the PR and media world. Learn how the media works, how stories are chosen, and why journalists and bloggers want to work with you. Also learn how to identify the right person to contact and how to build a lasting relationship with the media.



Good Influence is a workbook — designed to walk you through the process to becoming your own publicist. It includes helpful checklists and simple tasks.



After learning what you need to do, Good Influence provides you with pitch templates that teach you how to actually reach out to media.