a home for first-generation founders redefining success

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hey, I’m Sam Cartagena

founder of Ambition + Mischief

certified mindset + visibility coach

I know what it feels like to be a First.

As the eldest daughter, the first to graduate college, and the first to step into corporate, I spent most of my life doing what I was “supposed” to do in order to succeed.

But when I was laid off from my corporate job in 2016, I realized I couldn’t keep living by others’ definition of success.

That moment became my turning point. Instead of following the expected path, I chose to create my own.

I took the leap into entrepreneurship — and began paving a path of success that finally felt like mine.

firsts don’t follow blueprints.

we create them.

If you’re a First…

The first woman in your family to graduate college.

The first to step into corporate.

And the first to leave it all behind to create something entirely your own

Then this is the space for you.

You’ve always done things differently.

And dared to pave your own path.

But you no longer have to do it all alone.

Ambition + Mischief is a home for first-generation founders like you.

This is your space to build a life and business on your own terms — while being seen, supported, and celebrated every step of the way.

where to next?

1

🤎🤎

I want to be seen, supported and have accountability from other women who just get it.

join the free community

2

🪄

I’m ready to grow my business & replace my corporate income without hustling or sacrificing my well-being.

apply for founder era

3

🎤

I’m ready to get more visible by securing opportunities like podcasts, press & strategic partnerships.

access the visibility course

not sure where to start?

Book a personalized consultation where we’ll explore where you are, what your vision is, and the next best step to help you get there.

book your complimentary consultation call 📞