Welcome to Visibility

a step-by-step course for women ready to go full time in their business by securing press, podcasts & strategic partnerships.

picture this…

✨ You show up to your business every day knowing exactly what steps to take to market yourself and attract new clients with ease.

✨ Podcast and press invitations start landing in your inbox because you finally know how to pitch yourself confidently and get noticed by the right platforms.

✨ You no longer hesitate to put yourself out there. You’ve built a visibility strategy that feels natural, aligned, and sustainable.

…That’s what’s possible when you learn how to expand your marketing strategy beyond social media.

I’m Sam

I’ve been a publicist for over 10 years. I’ve helped business of all sizes secure earned media opportunities on platforms like Essence, Forbes, CNBC, and many others.

And even though I knew the power of securing press, podcasts, and strategic partnerships, it wasn’t until 2024 that I started implementing this marketing strategy for my own coaching business.

The result?

I grew my business by 46.5% in just 1 year by securing several guest workshops and speaking opportunities — all while posting way less on social media.

Now, I want to help you do the same by teaching you my visibility framework. 

Because I know you’re being called to grow your business and be seen in a new way. 

your mindset + visibility coach

You don’t have to play by the algorithm’s rules. 

Raise your hand if you started your business because you were tired of the corporate rat race, but now, it feels like you’re in another rat race…

Creating content for social media.

🙋🏽‍♀️

If it feels like you have to post all the time but your business still isn’t growing the way you know is possible, then it’s time to stop playing by the algorithm’s rules and expand your marketing strategy.

introducing

introducing

the VISIBILITY course

The step-by-step course for women ready to grow their business and expand their visibility through press, podcasts & strategic partnerships.

Take a minute to write an introduction that is short, sweet, and to the point.

🎤

speaker at Essence fest

Lauren is the founder of Notedd, and using what she learned in Visibility, she was able to secure a speaking opportunity and guest workshop at the most recent Essence fest!

🎤 Define your unique visibility strategy so you’re showing up in a way that feels natural and aligned.

📰 Pitch yourself with confidence to podcasts, press, guest workshops, and other strategic opportunities.

✍🏽 Use your Visibility Archetype to create a sustainable approach to being seen and growing your business.

🎙️ Build long-term trust and credibility so you can attract opportunities that elevate your brand, and clients who wished they found you sooner.

what you’ll learn inside this course

this is for you if…

  • ✺

    You want to grow your business while staying aligned with your values. You don’t want to dance on social media, compete for attention, or fight the algorithm.

  • ✺

    Your business is part of your purpose and your life’s work. Putting yourself out there isn’t just about accolades — it’s about something bigger.

  • ✺

    You come alive when you’re serving your people, but this ease doesn’t translate to marketing your business or sharing your message.

  • ✺

    You want to spend more time doing what you love, and less time creating content on Canva.

  • ✺

    You’re ready to create a simple marketing plan and business flow that works consistently, instead of feeling like you’re throwing spaghetti at the wall.

  • ✺

    When you envision your future self, you see someone who boldly shares her truth and advocates for her work… and you’re ready to become her.

No more gatekeeping

The truth is that PR and visibility has only been accessible to a small group of people—those with money or connections—for way too long.

It’s about time we make the power of visibility available to women like you.

Because you care deeply about the work you do and the people you serve.

You operate with excellence and integrity.

And you have powerful medicine to share.

Which is exactly what the world needs amplified right now.

The gates are open—let’s go.

who is visibility for?

community leaders

If you’re a community leader who wants to serve, but not enough people know about your movement, then Visibility was made for you.

coaches + consultants

If you’re a coach or consultant who cares deeply about the work you do and who you serve, but you don’t love marketing yourself on social media, then Visibility was made for you.

founders + entrepreneurs

If you’re a founder or entrepnreur who believes in what you’re building, but aren’t showing up to your full potential when it comes to marketing your product or service, then Visibility was made for you.

🎙️

3 podcasts in 30 days

Dr. Ciera Graham is a career coach for Millennials and Gen Z. In just 30 days, she used what she learned in Visibility to secure 3 podcasts that her dream clients listen to!

how it works

mindset

Perfectionism, people pleasing, procrastination… these are all common mindset blocks that prevent women from taking aligned and consistent action.

That’s why the Visibility course will teach you the Co-Creation formula, a self-coaching tool designed to shift your mindset so you can get out of your own way and put yourself out there, consistently.

clarity

What would you say on that podcast? How would you prepare for that speaking opportunity? What do your people want to learn from you?

The Visibility course will help you answer these questions, and more. You’ll get clear on exactly who you serve, what your message is, and how to communicate that message effectively.

guidance

Learning is one thing. Knowing what steps to take is another.

The Visibility course will teach you how PR works, and the step-by-step process to secure opportunities like podcasts, press & strategic partnerships on repeat.

You’ll have custom pitch templates, do’s and don’ts guides, and walkthrough examples so you know exactly how to move forward, confidently.

securing podcasts + press allows you to…

  • ✺

    Expand your reach by connecting with communities who already exist, and audiences who are already interested in what you do.

  • ✺

    Increase your credibility and become the go-to person in your field by sharing your knowledge and skills. Your experience is your expertise.

  • ✺

    Attract your ideal clients by simply being your authentic self, operating from service, and building trust (without needing to post on social media everyday).

What’s inside

🗞️

What’s inside 🗞️

how visibility helps your business grow

In this module, you’ll learn:

  • How can podcasts & other opportunities actually help you grow your business?

  • Why does only focusing on social media feel so exhausting (and not creating results)?

  • What role does visibility have in the bigger picture of your business?

Module 1

how to be seen—without hustling

In this module, you’ll learn:

  • The old way of working that’s keeping you in hustle mode

  • How to tap into more ease in your business with a new approach to work, leadership and productivity

  • Different visibility opportunities, and which one comes with most ease to you

Module 2

from confused to confident

In this module, you’ll learn:

  • Why do you keep procrastinating even when you know what to do?

  • How do you put yourself out there in a way that doesn’t feel icky?

  • How can you shift your mindset before, during, and after a visibility opportunity?

Module 3

uncovering opportunities right in front of you

In this module, you’ll learn:

  • How to access visibility opportunities right in front of you (without feeling weird)

  • How to expand your network through authentic connection

  • How to build your community with more ease

Module 4

how to craft a good pitch

In this module, you’ll learn:

  • What’s the difference between an effective vs. innefective pitch?

  • How should I reach out? What should I say?

  • When should I send my pitch? Should I follow up? When?

Module 5

how to prepare for an interview

In this module, you’ll learn:

  • You secured an opportunity, now what?

  • How do you share an impactful message that stands out?

  • How should you prepare for an interview or other visibility opportunity?

Module 6

taking consistent action

In this module, you’ll learn:

  • The do’s and don’ts of pitching

  • How to make sure you’re sending a compelling pitch that others want to read

  • Just how simple and repeatable the visibility process is

Module 7

securing opportunities on repeat

In this module, you’ll learn:

  • How do you continue pitching without saying the same thing over and over?

  • How can you create a visibility system within your business that honors your feminine energy?

  • How can you use technology, including AI, to support your visibility and help you secure opportunities with more ease?

Module 8

BONUS

*

BONUS *

how to turn visibility into clients

Just because you book a podcast or partnership doesn’t automatically mean those opportunities will turn into clients.

That’s why this bonus training will walk you through exactly what to do, and what to say, to turn your visibility into paying clients.

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💸

new 1:1 clients

Lauren is a Labor & Delivery nurse and a birth advocate & speaker who used the Visibility process to secure several podcasts, workshops, and other in person opportunities. Better yet? She turned that visibility and momentum into new paying clients!

The Investment

$497

📺

featured on the jennifer hudson show

DeAnna is the founder of Mom Care Oasis, and using what she learned in Visibility, she was able to secure a featured spot on the Jennifer Hudson Show!

What you’ll get immediately after joining

  • As soon as you’re in, you’re in.

    You’ll have lifetime access to Visibility, which means that you’ll always have the tools and resources you need to pitch yourself and secure podcasts, press & strategic partnerships.

    The stages and opportunities will get bigger, but the process will be the same.

  • You’ll not only know how visibility works, you’ll know exactly what steps to take to secure your next opportunity.

  • Message clarity is the core of the visibility process, which is why it’s one of the first things we’ll dive into. With message clarity, you can pitch yourself confidently and communicate clearly on podcasts, press & other platforms.

  • Learn the Co-Creation Formula and know how to shift your mindset any time. Go from confused to confident in 5 minutes or less.

  • Pitching podcasts? Press? Gift guides? Contributed articles? Guest workshops? We’ve got a proven pitch template for each of these so you know exactly what to say to secure your next opportunity.

  • Securing an opportunity is one thing. Knowing how to deliver a clear and compelling message is another. Visibility will teach you how to do both.

  • Dive into this bonus training that teaches you how to turn visibility opportunities into actual paying clients.