the purpose-driven pr plan
Are you ready to stop playing it small? To make a bigger impact? Are you ready to share your voice with the world in a way that doesn’t feel sleazy?
Join me for the Purpose-Driven PR Plan, a 6-week group coaching program where I’ll teach you the 3-step process to be your own publicist and start earning press for your brand.
Have we already met?
I’m Sam, and I help badass women advocate for their work, grow their business, and make a bigger impact.
I’ve been a publicist for nearly 10 years, earning press in publications like The New York Times, Entrepreneur, Essence, CNBC, and many others.
I’ve seen the power of PR first-hand, and want to teach you what I’ve learned over the years.
Let’s get to work.
What you’ll learn
✔️ Why the media wants to hear from you
✔️How to clearly share your brand’s story
✔️ the essential part of a pitch most people miss
✔️ how to build relationships with bloggers and journalists
✔️ and much more
What people are saying
Less about seeking attention
More about making connections
What you can expect
✨ 6 weeks of Pr Training and material
✨ A purpose-driven PR plan unique to your business
✨ A year-long editorial calendar to guide your pitching efforts in 2020
✨ Weekly group coaching video calls
✨ Weekly one-on-one calls
Are we a good fit for each other?
✔️ You have a clear business idea that’s already running or will launch soon
✔️ You’ve been wondering how to secure press for your brand, but need some help creating an effective strategy
✔️ The world would be just a little bit better if more people knew about your brand
✔️ You’re busy, but have a 2 to 4 hours per week to dedicate to this program in order to get results
✔️ Money isn’t the only motivating factor for running your business — you truly want to make an impact
✔️ You work best when you’re being supported and held accountable
There are only a few spots open
The reality is there’s a limit to how many entrepreneurs can be accepted into the program. Because each member will get weekly one-on-one time with me, only a few business owners will be selected to join the Purpose-Driven PR Plan. Think you’re a good fit?
in just 6 weeks, you’ll have
✔️ Your first media hit
✔️ Clarity on your business’ story, ideal customer, and target media outlets
✔️ media pitches that have been optimized with effective pitch angles, subject lines, and pitch copy
✔️ A year-long roadmap and editorial calendar for your pitching efforts in 2020
1 | Brand Clarity
With clear brand messaging and a creative content strategy in hand, you’ll learn how to effectively communicate your story with the media.
2 | the art of pitching
What should you say in a pitch? How long should it be? What about your subject line? You’ll learn exactly what to say and how to say it in your own voice.
3 | putting it out there
With the right mindset, you’ll learn how to pitch yourself and your brand in a way that feels good.
Course overview
Week 1: Foundation
We’ll start with the fundamentals of PR where you’ll learn:
What PR is, and how can it work for your business.
How PR is different from advertising and marketing.
The logistics of how the media industry works, and the difference between an editor, reporter, freelancer, and blogger.
3 mindset shifts to help you create a solid foundation before implementing your PR plan.
Week 2: Brand Clarity
Once you know what PR is and how it can work for your business, you’ll learn to how to turn your story into news-worthy headlines by mastering:
The fundamentals of storytelling and brand clarity.
How to share your story in a way that’s clear and effective.
How to identify your content pillars and use them to create a year-long content and PR plan.
Week 3: Media targets
After you’re clear about your brand story, it’s time to identify your media targets. You’ll learn:
How to find the right media targets for your business.
How to create a media list that aligns with your goals.
Where to find contact details for your media targets (plus, support with creating a media list using Cision, a database with access to over 1 billion journalists and bloggers).
WEEK 4: THE ART OF PITCHING
After you’ve identified your media targets, you’ll perfect your pitch with:
Customizable pitch templates
Insight on how to structure your pitch and what exactly you should say.
Hands-on help and feedback with writing your own pitch.
Week 5: Putting it out there
Along with our weekly group coaching calls, you’ll also have a one-on-one session with me every week. One you’re ready to put it out there, I’ll support you with:
Reaching out to your target media list with your pitches
Insight on when to follow up, and what to say when you do
How to continue the conversation with a journalist after you’ve gotten a response.
Week 6: Amplifying your PR wins
During our last week together, we’ll discuss how to amplify your PR wins and integrate PR into your overall digital marketing strategy for 2020. You’ll learn:
How to repurpose press mentions on your website, social media channels and newsletters.
How to leverage your PR efforts to increase credibility with customers, sponsors, and other target audiences.
you’ll leave this 6-week training with
✨ The confidence to be your own publicist
✨ Clarity on how to get your brand mentioned by the media
✨A community to keep you accountable
Did you know?
