Ambition + Mischief
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Ambition + Mischief
the purpose-driven community for badass women

the purpose-driven pr plan

Are you ready to stop playing it small? To make a bigger impact? To reach more people that need to hear from you? Are you ready to share your voice with the world in a way that doesn’t feel sleazy?

Join me for the Purpose-Driven PR Plan, a 6-week group coaching program where I’ll teach you the 3-step process to start earning press for your brand.

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Have we already met?

I’m Sam, and I help badass women advocate for their work, grow their business, and make a bigger impact.

I’ve been a publicist for nearly 10 years, earning press in publications like The New York Times, Entrepreneur, Essence, CNBC, and many others.

I’ve seen the power of PR first-hand, and want to teach you what I’ve learned over the years.

Let’s get to work.

 What you’ll learn

✔️ Why the media wants to hear from you

✔️How to clearly share your brand’s story

✔️ the essential part of a pitch most people miss

✔️ how to build relationships with bloggers and journalists

✔️ and much more

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What people are saying



Less about seeking attention

More about making connections



What you can expect

6 weeks of material

✨ A purpose-driven PR plan unique to your business

✨ A year-long editorial calendar to guide your pitching efforts in 2020

Weekly group coaching video calls

Weekly solo calls

Your first press hit by the end of the program


Are we a good fit for each other?

✔️ You have a clear business idea that’s already running or will launch soon

✔️ You’ve been wondering how to secure press for your brand, but need some help creating an effective strategy

✔️ The world would be just a little bit better if more people knew about your brand

✔️ You’re busy, but have a 2 or 3 hours/week to dedicate to this program in order to get results

✔️ Money isn’t the only motivating factor for running your business — you truly want to make an impact

✔️ You work best when you’re being supported and held accountable

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There are only 12 spots open

The reality is there’s a limit to how many entrepreneurs can be accepted into the program. Because each member will get weekly one-on-one time with me, only 12 business owners will be selected to join the Purpose-Driven PR Plan. Think you’re a good fit?

in just 6 weeks, you’ll have

✔️ Your first media hit

✔️ Clarity on your business’ story, ideal customer, and target media outlets

✔️ media pitches that have been optimized with effective pitch angles, subject lines, and pitch copy

✔️ A year-long roadmap and editorial calendar for your pitching efforts in 2020

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Did you know?